In the spring of 2011, Shinola, a Bedrock Manufacturing brand, was conceived with the belief that products should be built to last, and they should be built right here in America. As makers of modern, handcrafted watches, bicycles, leather goods, and journals, we are proud to be based in Detroit, a community-minded city with a strong manufacturing legacy. We built our watch factory within the College for Creative Studies in the former Argonaut building. As a new company with a storied name, we stand for skill at scale, the preservation of craft, the beauty of industry.

We are building a modern and quintessentially American brand through the reintroduction of domestic manufacturing at a scale that can shape culture, create community, and deliver goods of the highest quality that ARE BUILT TO LAST.

Photographer: Zsolt Istvan Posta
Images courtesy of Retail Design Blog