An example of how to very efficiently draw attention to your company, and with a huge element of fun, was shown by the trade fair presentation of kplus konzept, which proved to be one of the major attractions among the 2,200 exhibitors at the world’s leading retail trade show EuroShop in Düsseldorf in February 2014. This unique experience sparked an unrestrained visitor and information avalanche amongst retail professionals during its 5-day duration.
Arouse curiosity, and appeal to all the senses – That was the basic idea of the design. The pleasure of discovery was awakened by three mysterious boxes each accessed by climbing a ladder. Once the head was dipped inside, varying theme worlds unfolded via a refined staging of visual, olfactory, and acoustics, their unexpected effect liberated and enthused, and that across all cultural borders. The sound design has been created together with the British sound expert and TED speaker Julian Treasure, continuation of the fruitful cooperation on the ”Highlight Facades” project in the ”Mönchengladbach Arcaden” to be opened next year.
The entire stand reflected the Corporate Design of kplus konzept, including the three boxes in pink, green and black, respectively indicating the Corporate Colours, an insight into the sensual shopping experience of the future. Given the number of international visitors is of central importance, the multi-sensory production under the motto “Discover New Spaces” was perfect for a universally understandable expression of Corporate Values and Visions. The result: An array of promising business contacts from the retail and branded goods industry from all over the world and an altogether successful Brand Statement – that on only 18 square meters!
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