This store evolves the brand’s retail strategy from device-driven telecommunications toward lifestyle-based categories that organize accessories, devices, and apps to complement customers’ tech-enabled lifestyles. Smart technology powers interactive and hands-on digital experiences, including 360-degree interactive displays in the lifestyle zones. A three-story atrium provides breathtaking views of nearby landmarks while showcasing a three-story digital brand statement. “L” train signs and trestles and a “Magnificent Deep Dish” pizza truck display pay homage to the city’s culture and heritage.
A.R.E. Design Awards 2015, Hardline Specialty Store 7,501 – 25,000 sf – Gold Award
Design: Chute Gerdeman
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