Well-established across Japan with a myriad of sophisticated retail concepts across Japan, BEAMS is venturing more and more in Asia’s emerging markets. After opening up shop in Hong Kong, Shanghai, Beijing and recently Taipei, the Japanese retailer is testing the water in the Thai capital with a pop-up store on the second floor of Siam Paragon, one of the city’s leading malls. Called BEAMS 100 days store, the temporary retail space features a selection features a selection of men’s and women’s apparel, shoes, accessories, bags, art goods and even homewares from ten different BEAMS collections. Living up to its name, the beams 100 days store in bangkok will be operational through the end of February of next year.
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