The 3,000-square-foot Milan flagship store is a playful dialogue of geometries; creating a rhythm of folds and recesses that have been shaped further by functional and ergonomic considerations. The store’s central display units have been designed to showcase the Stuart Weitman collection and also provide seating. The juxtaposition of these distinct elements of the design defines the different areas of the store. Rooted in a palette of subtle monochromatic shades, the design creates an interior landscape of discovery centered on two separate zones to enhance the relationship between the customer and the collection.

An intricate combination of materials and construction technologies have further defined the spatial experience. The curved modular seating and freestanding display elements have been constructed from fiberglass dipped in rose gold – a technique similar to that used in boat manufacturing. Also, the glass-reinforced concrete of the store’s walls and ceiling expresses solidity whilst at the same time the precision of complex curvatures generate focal points and areas for display.
Zaha Hadid Architects have divided the Stuart Weitzman design concept into invariant and adaptive elements.

Enabling the design to establish unique relationships within each worldwide location; yet also enable every store to be recognized as a Stuart Weitzman space. Additional flagship stores by Zaha Hadid Architects are planned over the next few years and will be strategically located around the globe. 2014 openings are slated for Hong Kong, Rome and New York. “This is a major new initiative that will help achieve the next phase of growth and raise brand recognition worldwide,” said Stuart Weitzman, Executive Chairman. “I know that the marriage of Zaha Hadid’s incredible architecture and my collection will create a one-of-a-kind retail experience.”

design: Zaha Hadid with Patrik Schumacher
photo: Jacopo Spilimbergo

http://www.zaha-hadid.com/architecture/stuart-weitzman-flagship-store/