The flagship stores in Milan, Pavia and Verona of the well-known italian brand of make-up were launched with a concept all made by Hangar Design Group and they mean the debut of Deborah Milano in the specialized retail. In the heart of the Milano shopping area, at 58 in Corso Buenos Aires, was opened a few months ago the new Deborah Milano Store signed by Hangar Design Group, which was followed by the openings of Pavia and Verona, which enact the entry of Deborah Milano in the specialized retail.
Arranged on one level on 40 square meters, the flagship well illustrates the concept created by Hangar Design Group, focused on maximum emphasis for product, which becomes the only protagonist of the entire space. Bright and airy, the store confirms the importance of the solutions about materials and colors chosen to return a appropriate mood to the needs of the client: the atmosphere is thin and neutral while the concept adopts a rational design and exhibition in an environment of great uniformity and visual unity, to emphasize the various shades and shapes of the cosmetics.
The store outside is candid, amplified by the reflective surfaces of the furnitures and the iridescent panels on the walls, which echo the vibrancy of the color fading in the neutrality of the variations of white. The interiors refuse any color variations to give space to the bright color of make up, true identity of the brand.
Rigorous and extreme formal clarity, the concept shows the perfect combination of being innovative and up to date of Deborah. These stores offer the full range of products, inclusive not only of the different collections of make-up but also the body and the men references. Conceived both a place of sale and a reference point where the consumer can find personalized advices, the store is a showcase designed to communicate the company’s vocation for innovation. The concept of the flagship store emphasizes the aesthetic dimension of the color and the packaging, spreading to most of the space devoted to the products displayed in series arranged in a visual rhythm of pictorial inspiration.
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