JP Graziano is one of the oldest and most recognized sandwich shops and Italian grocers here in the West Loop of Chicago. Jack Muldowney and I came up with a new branding concept to refresh their current visual identity by focusing on their rich history and quality product. The colors lend themselves to a more traditional Italian look, while the clean and simple typography balances out the style by bringing in some more modern touches.

Designed by Jen Serafini and Jack Muldowney

http://jenserafini.com/portfolio/jp-graziano