With the launch of the Boost™ running shoe, URBANTAINER and adidas created the ‘Boost™ Energy Lab’ experience space in the adidas flagship store in Myeondong, open to visitors for two months starting from August 13. Following the much acclaimed ‘Springblade Innovation Lab’, URBANTAINER brought together graphic design, light installations and enhanced experience touch points in an overall concept direction to create a uniﬁed brand experience.
The ‘Boost™ Energy Lab’ consists of two areas, the ‘Display Zone’ which highlights the functionality and design of the Boost™, and the ‘Experience Zone’, in which visitors can experience the running shoe while wearing it. The Display zone focuses on the Boost™’s cushioning, represented by acrylic cylinders, and expresses the formation and movement, and the play between cohesion and explosive power of the energy capsules with a moving light installation.
The LED panels in the floor of the Experience Zone interact with the projection mappings projected onto sculptural backgrounds. URBANTAINER and adidas are happy to provide an opportunity to get a direct physical impression of the characteristics of the cushioning, enhanced by the visual sensation provided by interactive installations.
Design Team: Younjin Jeong, Bohyung Kim, Minsuk Kim, Sujung Lee
Graphic design: Minjeong Choi
Photography by Young Kim Indipos