LA HALLE (Vivarte Group) recently opened its second Parisian flagshipstore dedicated to fashion; a two-level 2.300m2 area in the center of Paris. This new retail concept store located on the well-known Boulevard Haussmann was designed by SUPERBRAND. The atmosphere of the store highlights the new identity of LA HALLE: « it is French, it is Fun, it is Fashion ». On the ground floor level of the store, SUPERBRAND thought up a giant front window : trendy dummy models on catwalks and screen-walls present the latest key trends of LA HALLE.

The entire range of clothing (women, men, children) and accessories (shoes, bags…) can then be discovered on the lower ground floor level of the store. A special focus is dedicated to women lingerie. SUPERBRAND was granted the 2014 Enseigne d’Or award for its work on the design of this new LA HALLE concept store.

Photography: Benoît Tardif
Design by SUPERBRAND