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The brief: With the Harvey Nichols Ankara store that we had worked on previously moving to a new and even stronger location, we were asked to transpose our already highly successful original concept and build on it even further.

The challange: The client was going for a change of scene but not a change of style. Our original concept was still considered to be as contemporary and exciting as it was on opening, but we needed to take it that step further for the store’s newest incarnation.

The result: A striking store with a fresh new concept. We used a bold hexagonal motif throughout, creating a compelling sense of visual coherence that complements the high fashion items on display in its considered execution.

Design by FOUR IV

http://www.fouriv.com/work/harvey-nichols-ankara-2/

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