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Situated near the historic centre of Wroclaw, Poland’s 4th-largest metropolis and one of Europe’s hottest new cities (according to ‘Monocle’ magazine), Puro is the first in an innovative new chain of ‘budget-intelligent’ hotels aimed at streamlining the hotel experience. Blacksheep’s brief was to create an urban oasis where technology, such as automated check-in, enhances the guest’s experience without dominating it.

The reception area, with its Ligne Roset seating, ‘info wall’ showing 24 hour news and six iPads on custom made stands, is perfect for those who want to eat, drink, socialise or hold informal business meetings. The bedrooms all come equipped with a laptop safe and desk, flat screen TV and touch-screen ‘tablet’ controlling air conditioning, lighting and AV. A technology led experience driven by intuition. Completed in April 2011, the launch site has been a resounding success, attracting local and international custom, high occupancy and an impressive online approval rating of 92%.

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