Sydney based design studio, loopcreative, has unveiled a stunning new jewellery store concept at the recently opened Westfield shopping centre in Miranda for luxury brand, Baccio.

The flagship Baccio store is a new 160sqm corner site at the threshold of the old and new centres. The shop front façade is a piece of engineering jewellery in itself, influenced by a piece of geometric jewellery – a necklace that owner Mario Zamel had in store during the initial concept design phases. The façade features diamond-shaped brass window display boxes lined with suede to mimic the jewellery boxes inside. These are connected with angular steel façade geometry and a backdrop of metal mesh curtain interlaced between the modules.

Rod Faucheux, director of loopcreative, explains: “What we were trying to achieve with the store was to create a work of art, a piece of jewellery that reflects the products within and stands out amongst the many other retailers within the centre. As each customer is to feel unique, we aimed to create an iconic designs that reflected the individual brand identity.” Inside the store, a series of layered bespoke brass cantilevered counters create a sense of decadence, accentuated by Italian marble flooring and feature lighting by Roll and Hill. The fittings are Agnes and all surrounding cupboards are custom made with an Ebony New Aged Veneer. The design of the store had little to no tolerance for error. Unlike other fit outs, the majority of the parts were pre-fabricated pieces of a jigsaw puzzle and the installation required an almost automative assembly line approach.

loopcreative is a Sydney based design studio with a passion for hospitality, retail and installation projects both in Australia and overseas. loopcreative creates vivid consumer experiences that enhance people’s lives at multiple points of interaction through interiors, graphics and 3D visualisation. Recent projects have included Chiara restaurant in Melbourne and Baker & Evans Catering & Events for Walker Evans Baker Restaurant Group, retail pop-ups for Roger Tait Man and Brand X Creative Playground at Central Park, and a high end Fiji resort for Walker Corp.