Issey Miyake Marunouchi Store by Tokujin Yoshioka, Tokyo – Japan

April 9th, 2015 by retail design blog

Crimson aluminium triangles hang above garments and in front of windows at Japanese designer Tokujin Yoshioka‘s latest store for Issey Miyake in Tokyo.


Yoshioka designed the interior in a similar style to his London flagship for the fashion brand, using exposed concrete walls, mirrors and dyed aluminium panels. “The design expresses two contrary times, which are history and future, by contrasting between a texture that has been created over a long period of time and the futuristic triangles,” said Yoshioka. Instead of the bright blue of the London store, the designer chose deep red as the accent hue for the shop in the Marunouchi district of Issey Miyake’s home city. The ground-floor unit at the intersection of Gyoko-dori and Marunouchi-Nakadori avenues faces the streets on three sides. One of the aluminium triangles is positioned point down in the window of the angled corner facade, providing a backdrop for a single garment and a white graphic of the store’s name.


Inside, more three-sided panels turned the other way up span from the walls to the ceiling at an angle. The bottom edges of the triangles cover garment rails so only the clothes hanging below can be seen in front of the concrete walls. More red aluminium is used in strips along the floor below the rows of apparel, broken up by structural columns fronted with floor-to-ceiling mirrors. Issey Miyake’s 132 5. garments that expand from two-dimensional geometric shapes are presented on Yoshioka’s Elements tables, which appear to be precariously balanced on angled stands. The store also features the brand’s Homme Plissé pleated menswear, Bao Bao bags and IN-EI home products, along with perfumes and watches. Seating is provided by Yoshioka twisted Brook ottomans – specially designed in a red version for the store and produced by Moroso.


The designer has collaborated with Issey Miyake for over 20 years, completing a series of store interiors for the brand – predominantly in its home city of Tokyo – as well as watches and installations.


via Dezzen

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