Caulder Moore have created a new store environment for Jigsaw to be launched initially in their Norwich branch. The store is in a prime location in the centre of Norwich over two floors with a wide shop front and will stock JIGSAW’s womenswear and accessories collections. The new design took its inspiration from its local history for craftsmanship and the arts. The store design has a warm and a subtle contemporary style typical of a Norfolk aesthetic, with the use of light muted palette of pastels, natural, light washed and grey stained ash. To this a mix of found and eclectic mid-century modern pieces was layered in to give a more independent discerning level of taste.
Caulder Moore designed this new store language for Jigsaw, which reflects the style of the local area and reinterprets it for a curated fashion environment. Plans are to implement the new design ethos across other sites in the UK, bringing a philosophy of retail stores as leisure spaces. Peter Ruis, Chief Executive at Jigsaw said of the new design “We wanted Jigsaw customers to be inspired and discover fashion without necessarily being dictated by catwalk trends. Our design helps own the territory of ‘cool designer brand on the high street’. It also gives a very local take on fashion providing unique, spirited destinations.” Ian Caulder, Creative Director at Caulder Moore added, “We wanted to take Jigsaw in a new direction for store environments that would be more fluid and creative while reflecting the style of the local area. Having shops across the UK means exposure to many different lifestyles and customers, and I think the new design philosophy will reflect that.”
Jigsaw was the first premium brand on the British high street. Style & Truth is what sets Jigsaw apart from the rest. Style & Truth is about permanence; about creating something meaningful and lasting that has true integrity rather than slavishly following trends. Fashion is temporary; style is permanent. Jigsaw is a British company that has been involved in the design, manufacturing and retailing of clothes and accessories for over forty years. Core values of creativity, fairness and integrity drive Jigsaw to create unique, fashion-forward clothing, made from the highest-quality fabrics with an exacting attention to finish and detail. The company has 67 stores in the UK and a successful e-commerce business including Jigsaw Junior, Jigsaw Home and Jigsaw Menswear. Since the launch of Jigsaw the brand has become known for its distinctive aesthetic. With shop fits courtesy of cutting edge designers, and campaigns shot by some of fashion’s most revered photographers, Jigsaw is a true British fashion institution.
About Caulder Moore
Caulder Moore is a London based creative agency with over 20 years experience in delivering international brand design solutions for retail and leisure. From communications campaigns through to interiors, clients include Harvey Nichols, Sweaty Betty, GINA shoes, Ping Pong, Fullers Brewery, Fitness First and Pepe Jeans.
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