Pope Wainwright & Wykes have designed the BlackBerry branded space for Carphone Warehouse’s learning academy at Fort Dunlop in Birmingham.

Carphone Warehouse has a training centre within the former tyre factory, to help their staff sell the retailer’s diverse product portfolio. The BlackBerry training room sits alongside other brand spaces including Samsung, Microsoft, Sony and HTC. PWW have designed a branded space for BlackBerry, reflective of the language we have helped to develop over the years, in their shop-in-shops and flagship store in Dubai. The training room has a black-on-black palette, incorporating integrated technology and contemporary furniture. Live devices are set amongst a brand ambassador wall and super graphics emulating current campaigns. The space has a relaxed feel with a designated tea and coffee area, and black chalkboard walls encouraging employees to engage with the brand and environment.

Design: Pope Wainwright & Wykes