As former top model of Chanel, Inès de la Fressange, working on her brand image. The 58-year-old opened on Thursday in Paris her eponymous flagship store. It is located in the Rue de Grenelle in the center of the fashionable Rive Gauche district in a former crafts workshop. It is the first store where the licensed products of Inès de la Fressange, shoes, eyewear, jewelry and writing articles, are presented. These Womenswear come with a romantic retro feel, bags and decorative items. Lingerie Styles are a collaboration with the French lingerie designer Fifi Chachnil.
Home Textiles from pastel linen are of Linge Particulier, gefertige in Tunisia ceramic vases and wooden spoon of Tinja, practical home products such as brooms in fashionable pastel shades of André Jardin, Gadgets by Happy Shop. Much has gift character. The price range is from 2 to 20,000 euros. “I wanted to reflect customers the feeling of children who come into a toy store and want to have it all,” says Inès de la Fressange.
The loft-like shop styling give existing elements such as glass roofs and oak floors and reaching up to the ceiling, glazed black Built-19th century its own character. The company Inès de La Fressange is controlled by CEO Fabrice Boé, who relaunched the brand in 2013 with a group of investors. Last year, the French designer designed for the second time a collection for fast fashion supplier Uniqlo. Licenses as kidswear, luggage and home products are planned.