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The design of shops has previously been an area of experimentation with great interest, since the way that we tried to express the identity of the business and to construct the whole communication network is very important. The aim of the design was the creation of the business identity with distinct style. The initial idea of the core concept was based on the cube and its complete utilization of the shape with various ways.

The interior configuration of the shop consists of a group of distinct thematic units, which create the appropriate “background” in order to highlight the exhibited products relatively to their category. In this way, the products are organized like episodes of a route, an axis which connects the entrance from Zografou street, the front, with the back of the shop. The functionality of the space is ensured by the wise organization and separation of the distinct utilities of the shop.

The location, the functionality, and their diversity dictated the facts and defined the possibilities of the solution and the architectural design in combination with a general strategy of reforming the image of the business, so that it secures its promotion and status as a business, renowned for over 30 years.

Design: Lefteris Tsikandilakis
Photography: Michalis Christodoulakis

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