Brief:
…,staat was asked to take the full creative lead in designing The Student Hotel brand. This included naming, signage, interior & exterior design and architectural elements. The challenge lay in creating the comfort of a home and at the same time focusing on the convenience of a hotel.

What is it?
The Student Hotel, with its three-pillar mantra of ‘comfort, convenience & community’, is the ideal home-away-from home for students, interns, researchers and friends. Based in Amsterdam, Rotterdam and The Hague, with more locations to follow in Florence, Eindhoven, Groningen, these state-of-the-art accommodations offer guests modern, fully furnished rooms with large 40m2 shared kitchens, suites with private en-suite bathrooms and kitchen, quiet study places, lively social areas and most importantly, a safe environment with 24-hour security. Founder Charlie
MacGregor best describes the concept as: “Boutique hotel meets student housing.”

Concept
‘The most inspiring time of your life.’ A student is someone in an exciting phase where life develops in many different fields. The Student Hotel provides the best possible environment for amplifying this social, intellectual and fun period. It’s a place that inspires, encourages and energizes students to reach for the next level. And where you can have lots of fun in the meantime.

Interior & Exterior design
To bring all these idea’s to life, …,staat chose a layered concept for the interior of The Student Hotel ground floor. Furniture forms the first layer, which, obviously, is inspired on a student residence and the variety in items students contribute to their new dwelling. Encompassing a ‘hotel-style living’ whilst keeping it real, The Student Hotel’s interiors showcase an energetic mix of new, vintage and modern design furnishing.

Supporting the bold and inspirational identity of The Student Hotel, a graphic – and second – layer was implemented portraying club-scene and street-art murals instead of traditional paintings. Also old illustrations from study books, graphic blow-ups and unexpected color statements were directly composed onto the walls offering a colorful contrast with the coarse concrete frames of the building.

Finally, the third layer consists of enlarged quotes directly placed on the tiles, posted in a bespoke type and signage specifically developed for The Student Hotel. A giant neon lightning bolt, light-flooded communal areas and quirky talking points; every element in The Student Hotel is where the needs of a 21st century student as well as the design savvy traveler meet.