This window display for the Roy Roger’s flagshipstore in Milan for the Milan Fashion week 2015 is charcaterised by the single identity of the choice of the material and the outifits. These elements represent the brand’s modern approach to vintage. The writing in italian on the widow “non c’è futuro se non hai una vera storia” refers to the exhibit ‘Archive is life’ and underlines how important is the past for creating the present products as the brand takes its inspiration for new collections always by looking at the unique pieces of its history and craftsmanship: the Roy Rogers contemporary approach to vintage.”

Design: ARTE VETRINA PROJECT