EDL is a leading distributor of High Pressure Laminates in Asia, providing architects and interior designers with quality and innovative products. To mark their tenth anniversary and expansion onto an international stage, the company embarked on a rebrand to propel them in their journey forward.

We set out to create a new identity that embodies EDL’s current state of mind — one that is decluttering and always reinventing. Like basic building blocks, the new EDL logo is an amenable tool that can take on multiple personalities, integrating effortlessly into every story. With it, anything is possible.

Design: Bravo / creative director: Edwin Tan / designer: FangTing Zheng / project management: Carisia Chew / website: Faris Kassim

About Bravo
Bravo is a creative studio making and shaping brands that matter. We develop concepts bolder than Arial Bold. Art direct with more artistry than Game of Thrones. And design with more finesse than Anna Wintour’s hair. We love what we do.