Global retail design expert UniversalProjekt reveals its latest work in designing and creating striking visual touchpoints and shop-fitting solutions for Lebeleicht – the newest health food destination in the cosmopolitan port city of Hamburg, Germany.
Designed to be an oasis of freshness, light and future thinking amidst a hectic city, Lebeleicht’s interiors focus on 3 main values: Experience, product range and innovation that are unique in the healthy eating market. With increasing interest in everything related to living a balanced life, Lebeleicht attempt to become a neighbourhood icon and destination spot for those seeking a healthier nutrition based lifestyle.
Catering to healthy-living enthusiasts off all ages and backgrounds its modern design features clean interior lines, New York subway style tiles, industrial steel, natural wood elements and copper fixture lighting gives the store a wealth of character and elegance. All elements are carefully curated to allude to an air of stripped-back honest design very much in keeping with store’s ethos and offering of simple, good-for-you products.
Lebeleicht’s design essence lies in the raw honesty of their fresh and delicious products. Its interiors pay homage and respect to the principle of humble, healthy and organic ingredients. Subsequently, the touchpoints and visual merchandising solutions conceived are reflective of the store’s philosophy and approach to wholesome food.