NAWain fashion store by Purge, Hangzhou – China

February 26th, 2016 by retail design blog

“Like a girl’s women” is the theme sentence of Nawain Fashion Store in Hangzhou. Imagine the Chief Designer of Nawain who likes to travel and record what she fond of during the trip across the country by taking snapshots. This shop is like an extension of her travelling.

The space is decorated with different shapes and styles of the photo frames to present the evidence of her travel, as well as the ideas generated from the trips. All the objects inside the frame represent her style of living as well. To enhance the atmospheres of travel, free postcard will be given and will be changed every season.

Designed by Jacky Mak, Rachel Lau, Yan Yeung of Purge Limited











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