A series of modular furniture is developed to use in small boutiques as well as in department stores. This new line exists of three different furniture pieces and a playful logo block. Most eye catching is the ‘Frame’, a clothing rack on wheels without front or back, which is basically a mobile shop window. The garments are presented hanging on the tube which also sticks out at the side creating a spot to highlight the best piece of clothing.
The ‘Chair’ is a chair as well as a table. This object has no front or back either and functions as well turned on its side or head. Putting a couple of them together makes a whole new object for sitting and presenting. The minimalistic ‘Racks’ close the range, in two sizes, by offering effective and elegant hanging space for clothing. Finally, the branding blocks are invented to brand playfully in the same style. All dimensions used in this series relate to one system, making it not only easy to combine the different objects, it also makes the whole feel like a harmonious unity.
Designed by Soft Architecture
Photography by M. Hilbrink