VAVE developed a 125 meter long communication banner for the fair presentation of Villeroy & Boch at ISH, 2015. A large and overarching gesture, which embraces the entire booth with its extensive 1400 square meters. Through the multimedia usage of several projectors the banner is brought to life.
Different brand values emerge gradually out of the medial water projection, while the visitor immerses into the fascinating world of Villeroy & Boch. Quiet and steady, projections are streaming flows the tape over the heads of visitors, as well as the water of the Saar loop is doing on the banks of Villeroy & Boch homeHQ. Elegant and innovative as the company itself.
Client: Villeroy & Boch AG
Agency: VAVE GmbH (Concept, Graphic- and Motiondesign)
Light: Production Resource Group AG
Media: Production Resource Group AG
Photographer: Manuel Ettling
Size: 1400 m2
Media Ribbon: 125 m