Interlink Design & Display have successfully completed the design & installation of the DMC stands at both the Craft Hobby & Stitch 2016 NEC Birmingham. DMC creative world, recognised as a leader of the world’s most recommended embroidery floss, fabrics & needlework supplies it’s a special year for DMC as they celebrate their 270th Anniversary.

To mark this milestone achievement DMC’s UK MD & Marketing team enlisted the unrivalled skills of Interlinks Design Team to conceptualise a unique stand design to capture the history and beginnings of the DMC brand.

Having worked with DMC for a number of years Interlink applied their knowledge of DMC’s product range and history and produced a bespoke solution to capture a specific feel for the history of the brand, using natural materials coupled with modern finishes solutions we were able to create a stand that ‘transported DMC back to yesteryear’.

The stand was a huge success and had many favourable comments from customers and competitors alike and will now be rolled out in different formats across exhibitions both in the UK & Europe.