SCALLOP Watch collection by Michael Graves

April 22nd, 2016 by retail design blog

The SCALLOP Watch has taken more than three years to come to market, due to technical challenges that had to be overcome in order to achieve its original design intent. The Guilloche dial engraving technique has been found in fine jewelry and on Faberge eggs since the 17th century. It has been utilized here to express the full vision and richness of this quality-made timepiece. With its symmetrical rigor and shell-like geometry (a form favored in many artifacts designed by Michael Graves), the SCALLOP Rose Gold Watch is sure to become a highly sought after design icon.

Guilloche is the pattern of curved symmetrical lines on the dial (face) of the watch. The guilloche effect on the dial is created by first laying a fine film of the guilloche pattern over the dial of the watch. An acid wash is then painted over the voided areas without the guilloche pattern. These areas treated by the wash are etched away into a 0.1mm deep pattern. After this etching treatment the dial has a raised “guilloche pattern” with plain recessed areas below it. The Scallop rose gold dial is then colored utilizing an ionic electro-plating process.

SCALLOP is a 40mm Ladies Watch available in three variations: Stainless steel case with lavender guilloche dial on blue band, rose gold case with guilloche dial on brown leather band (pictured here) and Graves signature celadon colored guilloche dial in stainless steel case on a brown band.























https://projectswatches.com/

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