SH flagship store by Fabio Marano, Milan – Italy

June 14th, 2016 by retail design blog

Minimal and multipurpose space areas, this is the new concept that as the young woman SH. A store, that of Milan is surprising. Multimedia, interactive spaces, where lights, music and technology express and interpret the spaces of teenagers. A layout designed around the consumer able to configure dynamic arts scene; design, installation, and music create attractive environments for consistent shopping experience.

Designed by architect FABIO MARANO, the format first hit for the richness of details: the fresh colors and the mix of materials make it extremely feminine, current and identifiable. The space is very flexible and light, shaped with various types panels which reflect different moods, from their room, the disco, concerts. The same freshness is to be found in the brightly decorated by minimal forms. The shiny metal, neon, crystals and monochromatic paint pattern harmonize with a primer on cement from neutral colors which links the various elements visually. All elements build the SH world, full of personality and femininity, with a highly connotative visual impact.

“I firmly believed in the SH project, a line designed for a girl who looks at the world with the enthusiasm of youth, for this, the entire layout could not be separated from the very essence of the brand. shopping emotional dimension through the purchase experience more and more focused and attentive to the needs of the consumer, they represent the process of understanding which results in the selection of materials, forms and styles. ”

Minimal and multipurpose space areas, this is the new concept that as the young woman SH. A store, that of Milan is surprising. Multimedia, interactive spaces, where lights, music and technology express and interpret the spaces of teenagers. A layout designed around the consumer able to configure dynamic arts scene; design, installation, and music create attractive environments for consistent shopping experience.

Designed by architect FABIO MARANO, the format first hit for the richness of details: the fresh colors and the mix of materials make it extremely feminine, current and identifiable. The space is very flexible and light, shaped with various types panels which reflect different moods, from their room, the disco, concerts. The same freshness is to be found in the brightly decorated by minimal forms. The shiny metal, neon, crystals and monochromatic paint pattern harmonize with a primer on cement from neutral colors which links the various elements visually. All elements build the SH world, full of personality and femininity, with a highly connotative visual impact.

“I firmly believed in the SH project, a line designed for a girl who looks at the world with the enthusiasm of youth, for this, the entire layout could not be separated from the very essence of the brand. shopping emotional dimension through the purchase experience more and more focused and attentive to the needs of the consumer, they represent the process of understanding which results in the selection of materials, forms and styles. ”
Architect Fabio Marano















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