The international and ethnical story, that follows every detail in the Day Birger and Mikkelsen collection has been the inspiration for a concept with genuine materials in first quality. Wonderful piece goods with beautiful details have been transferred to the new retail concept for Day Birger et Mikkelsen – always keeping the individual store in view.

Like a monument, the store shoots up from the ground to the sky, built in a mix of international materials. The floor – red Italian terrazzo tiles in Herringbone pattern – is the foundation for the bearing and conceptual element “The running dog”. The inspiration for “The running dog” originates from the old greek meander pattern, made from classical smoked oak from Scandinavia.

The floating sky with the luminous Day pattern appears modern and light, and at the same time it creates a strong visual bohemian reference to the identity of the store.

When put together the store has a compelling effect. The partial transparent walls causes curiosity and the glowing top demands the attention of the travellers eyes.

Design: Form3 International Retail
Photography: Tommy Toft