United Imaging Healthcare, the Chinese leading company for design and manufacturing of image based medical electronic products, recently launched its third booth designed by VAVE. This year VAVE created an attractive counterpart to the round shapes of the presented products. Visible from a distance a bright cube opens its corner like an unfolded theater curtain to welcome the visitors. Through this open triangle the visitors are lead into the inner part of the booth.
In the inside a high technology area is focusing especially on technical content, the progress in the development and the range of all innovations. On top a café area and conference lounge is located, where customers can refresh from the rush of the fair and come together for business talks. To strengthen the holistic design approach VAVE kept the entire appearance of light, colors, material and detailing as clean as possible regarding the simple and high-grade of all UIH products.
Client: Shanghai United Imaging Healthcare Ltd.
Creative Agency: VAVE GmbH, UIH Design Center
Planning: Exhibition and communication design
Construction: Pico Shanghai
Size: 1470 M2
Photography: VAVE GmbH