The concept store for Kapeh, created by Estúdio Jacarandá, introduces a full coffee experience to the customer with its products. All the brand’s cosmetics are produced with green coffee cultivated in a farm in the countryside of Minas Gerais, Brazil. A storytelling panel in the entrance of the store transmits the benefits of the coffee and the history of the brand to the customer.
The architectural concept sought the product’s origins to create a contemporary store, which at the same time brings materials such as copper, wood, jute and pink concrete, inspired by traditional coffee farms. The visual merchandising solutions reinforce this inspiration, mainly in the coffee space, a store in store area dedicated to the tasting of the coffee cultivated for Kapeh.
Photography by Cezar Kirizawa