NOW have worked with Rude Health one of the leading brands in promoting healthier diet on a new destination cafe and events space adjacent to their new London headquarters. NOW has captured the vitality and energy of the Rude Health brand, product and packaging and used it as a springboard for the design of their café. With vibrant use of energetic colours and natural finishes the café has brought a distinctive West Coast aesthetic to an otherwise dull corner of London.

Hosted within a 1930s car showroom, the NOW team have embraced the strong visual architecture of the facade and painted it in a dramatic eye-catching pink. The calm interior space is fashioned from grey washed oak timbers, concrete render and calacatta marble with intense highlights of bright blue coated steel furniture. A seasonal menu is projected onto the rendered wall from a ceiling mounted projection unit, enabling the brand to update the menu or to stream live social media input.

Photography by Enzo Cerry