As specialist salon designers, Reis Design created the salon design for this flagship express beauty salon & retail store in Moscow for premium Russian Beauty brand Wax & Go. As part of a complete brand overhaul, Reis were briefed to develop a new retail design concept to position Wax & Go as a premium brand within the express beauty market and to offer a complementary store design for their own branded range of retail product.

The salon design benefits from delineating ‘energy’ & ‘relaxation’ zones, Reis utilised this retail design technique to differentiate customer experiences and enhance the customer journey.”

Design: Reis Design