SLEEVES for MacBooks by Freitag

June 9th, 2017 by retail design blog

According to Moore’s law, the computing power of printed circuits doubles on a predictably regular basis. In stark contrast to that, the protective power of our recycled, individual and padded laptop sleeves has remained at the same, highest-possible level for years. But, of course, we don’t rest on our laurels.

So whenever we have to make adjustments to the size of our Apple protection products, we take the opportunity to pinpoint even the smallest details with potential for improvement. This time round, the only thing we found was the design: After endlessly twisting and turning the sleeve, we suddenly realized we preferred what used to be the reverse side.

So without further ado, we turned it into the front side and gave the FREITAG logo pride of place right there. The five different sleeves have been tailor-made to fit the cases of the latest range of MacBooks to perfection (new also for 12″ & Pro 13″).

And they give their fragile contents legendary FREITAG-style protection with an upholstered inner lining, a tough, truck tarp sleeve and an invisible Velcro fastening as well as a doubly secure flap with an additional, highly functional hook-and loop closure.

Design: Freitag
Photography: Oliver Nanzig

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