For the Swarovski Crystal Lab at Robinsons Mall in Dubai a flexible store concept was developed in order to enable versatile Visual Merchandising at the Point of Sale. The light grid system that rests upon solid bases offers a view on the retail space and still allows a clear zoning.

Products of any size can be elegantly presented – from accessories to fashion. High-quality materials like marble and polished metal emphasise the ambitions and premiumness of the Crystal Lab and the glamour of the Swarovski brand.

Design: DFROST
Photography: Swarovski