Deutsche Telekom at Hannover Messe 2016 by hartmannvonsiebenthal

June 17th, 2017 by retail design blog

The industry of tomorrow is intelligent and networked via clouds. Classic engineering meets digital technology, creating completely new business models. But how can these enormous possibilities of the digital transformation be transferred into solid innovations for companies? Deutsche Telekom’s trade fair stand at the Hannover Messe 2016, designed and realized by hartmannvonsiebenthal, links digital elements with the look of an industrial facility, in line with the motto “Digitization. Simply. Make it happen.’’.

In combination with wooden pallets, the three containers create an optical and substantive contrast to the sterile technological atmosphere. The containers also provide additional space and a separate conference area on a level of its own.

Various media installations give a glimpse of the variety of applications of the “Cloud of Things’’, “Internet of Things’’ and other customized industrial solutions. The trade fair stand and its intuitive interactive elements stand for the value of the digitized ‘Industry 4.0’ – the highest standards in quality and safety, transparent processes, and smart systems.

Design: hartmannvonsiebenthal
Photography: hartmannvonsiebenthal / Andre Müller

ODLO stand by Laborrotwang, Munich
ODLO stand by Laborrotwang, Munich
Bread & Butter Berlin 2014 Winter – ONITSUKA TIGER by Storeage
The challenge of presenting over 160 styles across six different categories ...
Light + Building 2014 Frankfurt – Exenia
Exenia is a company recently born from a group of people with a long experie...
Deutsche Telekom Interactive LPWA showcase 2016 by hartmannvonsiebenthal
Composed of particles, the exhibit’s animations symbolise the comprehensive ...

Leave a Reply

Your email address will not be published. Required fields are marked *