AMERICAN BRANDS new concept store by RACK – retail architecture, Medellin, Colombia. The store occupies 1,108 Sq. Fet (103 Sq. Meter) The challenge of the interior design (layout) is to mix the differents brands in one space conserving the identity of each participant that makes part of the store. The inspiration is an urban park.

The space is like a public open space, where the approach used is juxtaposing different textures and colors. The main retail space is furnished with custom made pieces for each brand (ltb, Jack & Jones, rifle and different brands for shoes and accessories) that participate in the store.

Design: Rack
Photography: Vissua