New Concept Store opening by one of the major players in the kid’s fashion industry on the Greek market, FRAGOS SA http://www.fragos-sa.com/en/. The company has a substantial retail network with 35 stores in Greece, Cyprus, Dubai, Italy, Lebanon, Panama, Russia, Singapore & Ukraine.
The main goal of the new concept was to create a clean and neat retail space that expresses the values of Maison Marasil. The idea behind the new concept was to create the scenery and feeling of a “Home” as the store name suggests. A fun environment for kids combined with a comfortable shopping experience for the customers.
The retail space measures 160 sq. meters and boasts a clean aesthetic of light grey walls, paired with simple wooden furnishings and the shape of a home roof that prevails in various aspects of the store. The ambience is created by the grey color tones, the neon lightning highlighting the cashier counter, and the colorful custom-design metallic panels that add a slight contrast in color, making it bright and welcoming.
The fitting rooms located in the back attract every kid that enters and impress the customers from the first sight. The gloss white wall frames where the clothes are presented are highlighted by a neat backlight. Light installations, specially developed graphics and floor to ceiling campaign photos complement the experience.
The window box creates a frame that helps to focus on the merchandise and create a “feeling” when it comes to seasonal decorations. All the above elements combined with a whitewashed grey wood floor provide a minimalistic environment of classical elegance. The major advantage point of the design is the flexibility of the store, making it possible to change the store layout at any time.
Design: Design Team
Photography: Apostolis Koukousas