With its growing real estate industry and buzzing arts and design scene, the city provokes the audacious imagery of wealth plastered onto the façades of bodies and buildings. Over the years, Miami has become a hub for energetic interior design, with colour as its primary expression – the youthful application of hypersaturated neon appears as a symptom of the heat.

The city’s development into a bohemian metropolis follows a complicated history of corruption and crime. One of the neighbourhoods typifying this transition is Wynwood, as in 2002 Art Basel introduced investment and attention to art and fashion in the area. The Antidote flagship store is one of the latest new developments riding this wave of cultural gentrification. Branding and design studio Atelier de Yavorsky interprets the vibrant local context for the sustainable clothing boutique, starting with the mural on the storefront in celebration of the city’s graffiti culture.

The interior combines industrial materials with a sophisticated palette of pink, green, blue and yellow. A thick pale-pink stripe surges down the centre of the concrete floor, topped by assemblages of geometrically shaped fixtures that elevate the products with colour. On either side of the pink runway, the colours fade to white walls that have been traced with line illustrations of tropical foliage. Copper bars and solid oak form the clothing racks as well as the shelving fixtures that extend from the walls, grounding the interior in natural materials. Atelier de Yavorsky uses the visual cues of Miami’s social and cultural evolution to inform the design of this contemporary retail space.

Designed by Atelier de Yavorsky
Photography by Claudio Napolitano

https://www.frameweb.com/news/the-ongoing-gentrification-of-miami-walks-a-runway-of-colour