As the demand for companies to be located in urban areas increases, Reebok sought to relocate their current headquarters from Canton, the suburbs of Massachusetts, to a prominent location in Boston’s Seaport District. The new headquarters, located in the Innovation and Design Building, is the epicenter for the global Reebok brand. The HQ enhances market presence with a key consumer base of the “fitness-conscious” urban population.

Drawing on the creative energy of the city and Reebok’s “craft” influence, this new workplace attracts talent to the innovation community by supporting next-generation design thinking. The new headquarters offers an activity-based workplace with a range of choice and workstyles. The 100% open, group dedicated workplace seating fosters cross-discipline interaction and employee engagement. In addition to the workplace, space features a retail store, design lab, work cafe and two-story gym. The holistic environment supports Reebok’s commitment to physical, psychological and social well-being.

Architects: Gensler
Photographs: Garrett Rowland

https://www.archdaily.com/895721/reebok-headquarters-gensler