Mega Image, one of the biggest retailers in Romania, opened in 2017 the first corner Mega Apetit in the supermarket Mega Image Sema Parc. Mega Apetit corner is a concept developed for ready meal food and fresh food. Located in Bucharest, in Sema City development, in a former industrial warehouse from 1920’s redecorated and reinforced, the store has the advantage of a spectacular structural geometry: double height, siding, brick details and framed windows.
By organizing the space, with two access for clients, the area for the new concept Mega Apetit is an interior passage connecting two streets. The brick from the outside is found inside, the chosen model for the tile has the bricks proportion and the orange panels bring color to the interior. The specific functions for baking the bread, warm food, appetizers and drinks are located around the main area which contain self-service displays.
The colored products are highlighted by the white used on various textures of materials: expanded sheet metal ceiling, resinous wood, plexiglass, tile, metal frames. The project considered the general context of the existent space and adapted the brand specific elements to obtain a continuity between the existing elements and the new ones and a coherent passage through space.
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