Dubai based design firm Studio EM have delivered the branding and interior design for a new specialty coffee concept in Dubai called Alchemy.

Using the stunning architecture afforded to them within the commercial villa, Studio EM sought to create an environment that was inspired by the tranquil, cosy and simplistic nature of the Danish Concept of Hygge.
Great Scandinavian design is a matter of keeping things simple and leaving things unsaid.

Studio EM interior design team led by Nicola Fahy & Jasmine Armaly, decided early on, that the key word for this project was, restraint. The concept of restraint was echoed by the branding team of Neil Baker and Malvika Behal, with the results being a beautifully crafted, unique space and brand