The business relationship between Pakistani fashion label Khaadi and umdasch dates back to the EuroShop 2017 – after close consultation, umdasch was immediately commissioned to make the next Khaadi store. Collaboration started off so simply, and has stayed that way ever since. New shops have since opened in Abu Dhabi, Dubai, Doha, Sharjah and London. And umdasch has been in charge of the high-grade store making for the luxury collection of hand-made Pakistani garments (the traditional kurtas) and the general contracting. The unequivocal strategy: The clothing are king. Against dark woods and the oscillating hues of the masonry, the glorious colourful collection comes firmly into its own.