The new “Trendmaker” fashion house opened last Saturday, 28 July 2018, in the pedestrian area of Zell am See, Austria. The Store Makers from umdasch were responsible for the implementation of the fashion store from the shop design to the shopfitting to the lighting and detailed planning. They created exclusive style presentations for ladies, gentlemen and youthful fashionistas across a floor area of 1,400 m2 – characterised with the help of a harmonious pot-pourri of colours and materials. The absolute eye-catching element in the store is the design of the stairwell in the centre of the building. A design element of eleven-metre-high fins creates a vertical connection between the three floors and emotionally charges the sales area.