The first Bosch mono-label-store in Europe has recently opened in Mariahilfer Strasse in Vienna, Austria. From the concept and design via the planning and implementation as general contractor and shopfitter to the latest Digital Retail solutions, the Store Makers at Umdasch created a remarkable presentation across an area of 400 square metres. With the concept by Umdasch, the Store Makers established the brand identity of Bosch in this first store and created space for the innovative products and competent advice from the German manufacturer of domestic appliances. With immediate effect, the visitors to Bosch can not only view the products but also experience them live in Vienna.