Joseph Cheaney has opened its doors at Coal Drops Yard, London’s newest and most exciting shopping destination. The 3rd collaboration between influential creative studio Checkland Kindleysides and Joseph Cheaney is set within the arches of the original Coal Drops. The experience draws on the rich history of the space and the location, which is the epicentre of London transit. It immerses you into the original railway architecture and feels like you’re standing inside a train carriage.
It’s a concept that is equally British and equally now, setting an exciting future direction for the brand and establishing its presence among a younger and more diversified audience.
Creative by Checkland Kindleysides