D4R’s flagship concept for The Sports Edit creates a clear identity and positioning for the brand, setting it apart from traditional sportswear retailers. Merging the brand’s aesthetic with the historic architecture of Coal Drops Yard ‘industrial Luxe’ was the golden thread that inspired the design of this flagship boutique.

“D4R has exceeded our expectations at every stage of the process. They have built a truly multi-disciplinary team with a rare blend of skills. They took our initial brief and really evolved our brand for the physical retail environment, layering on textures and details through imaginative use of materials and imagery.” Founder & CEO, The Sports Edit.