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I’m designing a new concept for a traditional local bakery that is neither branded nor completely brandless, but where a system articulates the identity creation, a system that allows the baker, the product, the process, and the community to partake in the making.
What is specific about this bakery is the fact that it is made by the neighborhood for the neighborhood, without having the fear of a brand settling in. I developed a stamp system made with magnets that are interchangeable depending on the kind of bread and the kind of biscuits, ranging from different flavors, with their ingredients. The title is accompanied by an informative text about the baked goods as well as a set of numerical that the baker circles for the expiry date.

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