The project by PiùStore renovated the existing eyewear store located in the fashionable district of Chiaia, in Naples (Italy).
The new shopfront, custom-made entirely in iron, takes its cue from the traditional English telephone boxes. Inside, all plasterboard has been removed to create a sense of spaciousness and bring the historical party walls to their original state.

A custom table has been placed at the center to display the vast selection of colored lenses. On frontal and side walls the product display fixtures are made with small T-shaped custom shelves with integrated lighting.

Future and past come together to create a trend-setting environment that enhances the appeal of exclusive products selected for a refined clientele.