Food Window is Naver’s shopping platform where consumers can find fresh and reliable food products online and have them delivered directly from the producing area. The producers can tell their candid stories and build trust with the consumers. We thought of a way to effectively deliver the real stories of producers through Food Window. We focused on presenting the sincere stories of reliable producers as well. The purpose of this exhibition is to show the earnest efforts and sincerity of producers and let the people feel the pleasure and gratitude of being able to consume fresh and healthy food. We believe this is the true meaning of communication between producer and consumer.
Director : Youngsub Yoon
Design : MingShern, Eunjoo Yuk
Photo : Jeasang Lee