Two worlds becoming one: fishing and the city. The sport linked with the day-to-day. The technology that embraces aesthetics. Aesthetics that embraces functionality.
Daiwa is all of this and it was able to communicate it thanks to a stand that emphasizes the concepts of its productivity.
On the left side, the core items catch the attention of passers-by, while on the righ the entire collection completes the scene. Flexibility, Ultra-Light and Water Resistance: not only the brand’s manifesto, but also the keywords of the videos that run along the walls.
Project by: Wea, Wagner Associati
Ph: Tiziano Scaffai
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